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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

Open 7:00a - 5:00p

Phone 650-697-7611
Fax 650-697-3437

  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

  • Make ordering supplies and marketing materials a piece of cake with a designated area on our website that lets you see past projects and reorder with just a click or two. We're all about making life easier.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

October 12, 2026

Social Media Marketing: Leveraging Facebook Live for Business

A phone livestreaming an event.

Video remains one of the most effective tools for building authentic connections online, with live streaming offering a direct line to your audience in real time. For small businesses, Facebook Live provides an accessible, high-engagement way to boost visibility, interact with followers, and build brand trust.

Whether you are launching a new product or hosting an informal Q&A, here is a step-by-step guide to planning, broadcasting, and getting the most out of Facebook Live.

1. Set Up a Plan
Before hitting the broadcast button, establish a clear purpose and outline for your session. While audience members appreciate the spontaneous, human side of live video—including minor unscripted moments—going in completely blind can lead to awkward lulls.

  • Define your objective: Know what you want to achieve, who will be on camera, and what key takeaways your audience should receive.
  • Prepare talking points: Draft compelling bullet points to keep the conversation moving smoothly rather than reading from a rigid script.
  • Schedule in advance: Use Meta Business Suite to schedule your livestream up to 24 hours ahead of time so followers can set reminders and tune in on time.

2. Generate Interactive Content Ideas
Facebook Live works best when it encourages two-way communication. Consider these formats when planning your content strategy:

  • Live Q&A sessions: Answer audience questions in real time as viewers drop them into the comment section.
  • Team spotlights and interviews: Introduce leadership, employees, or guest experts to put human faces behind your brand and build consumer trust.
  • Behind-the-scenes tours: Give viewers an insider look at your workspace, facility, or event setup.
  • Crowdsourcing and feedback: Test new concepts, gather feedback on prospective logo designs, or gauge interest in upcoming products or services.
  • Major announcements and events: Share major company updates, launch holiday promotions, or celebrate new business locations live with your community.
  • Co-hosted broadcasts: Invite remote co-hosts or guest speakers to join your stream directly for joint discussions and panel sessions.

3. Choose Your Setup and Start Broadcasting
Modern Facebook Live supports both mobile and desktop setups depending on your production needs:

  • Mobile broadcasting: Ideal for on-the-go content, walk-through tours, or quick informal updates directly from the Facebook app.
  • Desktop broadcasting (Meta Live Producer): Best for structured webinars, presentations, or higher-production streams. Broadcasting from a desktop browser via Meta Live Producer allows you to connect external microphones and cameras, share your screen, run live polls, and pin featured product links during the stream.

4. Maximize Engagement and Repurpose Your Content
To maximize the value of your broadcast:

  • Interact live: Pin key links in the comments, acknowledge viewers by name, and run live polls to keep the audience engaged throughout the broadcast.
  • Include a clear CTA: Direct viewers to your website or invite them to follow your page for future updates.
  • Repurpose footage: Once the stream closes, Facebook automatically saves the broadcast to your page. Edit key highlights into short-form Meta Reels or social clips to drive ongoing engagement long after the live stream ends.

When it comes to storytelling on social media, Facebook Live takes marketing to a whole new level. Live video offers fast, dynamic, and visual engagement that allows your company to build real trust and transparency with viewers. By utilizing this powerful tool, your small business can expand its reach, gain new followers, and turn casual viewers into loyal customers. So set up your camera, hit go live, and get streaming!

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