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We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

The Power of Great Customer Service

We’ve all been there. Something goes wrong with a product or service you’re using and you need help. Of course, the people in charge can’t help you or really don’t want to. They’re busy, they’re not interested or they just really don’t care. Whichever it is, everything seems to fall apart and you’re left alone to pick up the pieces. We all know this as terrible customer service.

On the flip side of the coin are those experiences with great customer service. The business and its employees go above and beyond your expectations and do so with a smile and positive attitude. Customer service can make or break a business. Just how influential is it, though? Today we’re going to take a look at the power of great customer service.

 

Customers give reviews.

One of the most important aspects of customer service are the reviews customers provide of a business. The power of reviews comes most into play when we look online. All over the Internet are review sites for businesses, page commentaries and especially social media sites. Facebook, Twitter, LinkedIn and even the occasional Instagram post are filled with satisfied and dissatisfied customers airing their experiences over the World Wide Web. 

And, as we’ve begun to see over the past several years, these reviews are taken seriously by their readers. According to the Harvard Business Review, nearly 50% of customers who had a negative service experience have told over 10 people about it. These reviews matter and they influence the potential for new customers.

 

Customers talk with friends.

According to Zendesk, 87% of customers who have good customer service experiences will share their experience with others. This means even outside of the Internet world, customers are talking with their friends and family about their interactions with businesses. For companies who provide great customer service, this is quite literally free marketing. 

If other individuals hear how great their friends or family were treated, they’re more likely to check out the business for themselves. Survey Monkey found that if customers have a “very good” or “excellent” service experience, 97% of them are “very” or “extremely” likely to tell friends and family about it. Customer service is powerful because it goes beyond just immediate customers, but spreads into more and more of their personal circles. 

 

Customers can be retained.

The White House Office of Consumer Affairs found it’s six to seven times more expensive to attract a new customer than to keep an existing one. Additionally, Bain & Co. states that a 5% increase in customer retention can increase a company’s profits by up to 125%. This is a huge margin with relatively mild work needed. Once a business gains a new customer, customer service is vital to retaining the client and keeping him or her happy. 

How do we retain customers? By listening to their problems, empathizing with their experiences and truly working to solve the issue quickly and efficiently. Put yourself in the client’s shoes to really understand their frustration and work to overcome it.

Customer service is a powerful tool, which can draw in new customers or push potential clients away. For any business to thrive and grow, customer service should be at the forefront of its mission. Next step: how can you focus your efforts to improve customer interactions?

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