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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

  • Make ordering supplies and marketing materials a piece of cake with a designated area on our website that lets you see past projects and reorder with just a click or two. We're all about making life easier.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

July 14, 2025

The Importance of Word of Mouth Marketing

Marketing covers tactics from print advertisements to online strategies, to massive campaigns. One tactic that is often overlooked, or even forgotten entirely, is word of mouth marketing. According to Nielsen, 92% of consumers trust recommendations from their friends or family more than any other form of marketing. The term “word of mouth marketing”—also referred to as “word of mouth advertising”—simply means customers do the advertising for businesses.

Sounds pretty great, right? But how can a business tap into this opportunity for free marketing with a huge ROI? Today we’re going to talk about the importance of word of mouth marketing (WOMM) for a company, and how business professionals can use it to their advantage.

 

WOMM is effective.

Word of mouth marketing is effective because it’s one of the most credible forms of advertising. Think of your close friends and family. You have an established relationship with them, you can rely on them, so when they recommend something, more than likely you’re going to trust their opinion. Additionally, when someone recommends a business, they stake their reputation on the experience they had. They have nothing to gain from giving a recommendation, so you can be sure they’re telling the truth. 

For these reasons, when someone hears about a business through WOMM, they’re much more likely to trust the recommendation and check out the products or services, leading to more effective marketing strategies and a greater return.

 

WOMM builds loyalty.

Individuals who have been referred to a brand, rather than through an advertisement or marketing tactic, are typically more likely to stay loyal for longer than other customers. According to Forbes, a Goethe University study revealed that consumers who were recommended to a business were 18% more likely to stay long-term with the organization. Why is this? When their friends or family members share a bond with a company, people are akin to feeling the same way.

 

WOMM generates buzz.

Word of mouth marketing is also a powerful way to generate buzz for a small or locally-owned business. Especially with today’s social focused media: Twitter, Facebook, Instagram and TikTok. When one person starts talking about a brand, more and more people tend to join in. It’s the age-old tactic of “bandwagoning.” When people hear good things about a business, they feel inclined to join in the conversation.

 

How to implement WOMM.

So, how can a small business get into WOMM? Don’t depend solely on exceptional customer service to spread the good news about a company. The key to generating WOMM for a business is to be unique. Entrepreneur recommends three main types of the individuality that creates WOMM: architectural, kinetic and generous. Is the physical building of the business unique? Does the product or service offer an eye-catching, kinetic experience? And does the business consistently care about its customers and the community through generosity? 

Building positive experiences and relationships like these will help generate word of mouth marketing. Then, share the information online through social media, and watch how clients continue to feel engaged and excited to talk about their interactions.

Word of mouth marketing offers a huge opportunity for businesses to garner successful, consistent client relationships. Look for it in your own life and see how you can try it out.

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