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We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

Once upon a Time: Storytelling for Marketing

Once upon a time there was a wonderful small business that provided valuable services and innovative products to meet their clients’ needs. But, it had to learn all about the scary new world of marketing in order to truly understand how to grow even bigger and stronger, so it could continue to help others.

Storytelling is a powerful tool, and when it comes to small business marketing, it can be even more impactful than we often consider. Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow? Today, we’re going to learn how.

 

Storytelling shares your truth.

The stories you tell should be as authentic as possible. While storytelling is a powerful content marketing tool, getting trapped in a lie can severely hurt a business. Marketing Week advises that a brand’s story is not something businesses should refer to just when they launch a marketing campaign or issue a press release. 

Rather, it should be the foundation on which a future growth strategy is built. How did the business originate? What is its mission? What are its values? How has it stayed true to those values and mission? These are all incredibly authentic, truthful stories that need to be shared with those interested in a business.

 

Storytelling builds your personality.

According to Fast Company, 92% of consumers want brands to share advertisements that tell stories. Brand storytelling shows a business’s personality, mission and values. It says who you really are and what is most important in the company. In today’s online world, a brand’s personality is almost as important as the actual product or service they provide. Storytelling is a useful outlet to let this personality shine through and engage consumers on a personal level.

 

Storytelling establishes relationships.

Storytelling brings in your audience and establishes an emotional relationship with those seeking a product or service. It shows a business as a relational, transformative, trustworthy entity—not just a money-hungry corporation. When consumers see a brand’s story, they feel drawn to it in the same way they’re drawn to other storylines, like movies, T.V. shows or music. And when consumers are drawn in and feel connected, that relationship continues to grow stronger as they learn more and more about a business.

 

Storytelling sets you apart.

Your business brand is unique, and telling your story is a great way to set that brand apart from the competition. Tell what makes you important, valuable and better than others in your field. Why are you the leading expert in an issue? Why should consumers purchase your product over another? When you tell the story or your brand, you set the business apart by showing its distinct origin, foundation and direction.

 

Storytelling drives action.

Finally, storytelling drives action for a business brand. When consumers see a brand’s personality, feel a relationship with it and see how it sets apart from the crowd, they will feel more inclined to do something—sign up for a mailing list, use a service or buy a product. This is the power in storytelling. Its unique content marketing strategy engages consumers on their level, then encourages them to seek more information and get involved.

In the end, the small business learned how to use storytelling in its marketing strategy, and grew even better at reaching clients, building its consumer base and helping others. And they all lived happily ever after.

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