Skip to main content

  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

Open 7:00a - 5:00p

Phone 650-697-7611
Fax 650-697-3437

  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

  • Make ordering supplies and marketing materials a piece of cake with a designated area on our website that lets you see past projects and reorder with just a click or two. We're all about making life easier.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

November 22, 2021

Five Reasons Time Off is Important to Your Marketing Efforts (Really!)

Around here, we often talk about your marketing efforts and how to maximize performance. However, there is so much more that goes into a successful marketing campaign than simply focusing on churning out campaign after campaign. 

Sometimes, it’s about what you’re not doing. It’s important to press pause and reset on your marketing efforts. Taking some time off both from sending your marketing messages and for your team to recoup is a necessity to marketing success! Check out five reasons below that you should consider incorporating some time off into your schedule.

 

1. You and Your Crew Need Time to Recharge

You could use a break and so could your staff! Creativity is a funny thing in that if you continue to try to churn and churn and churn ideas, creativity often suffers. Practice implementing a break period for creative efforts into your marketing cycle so that your team members can deliver the best marketing ideas possible. If the ideas flowing lately aren’t up to their usual standard, that’s often a sign that creativity is suffering and your team could use a creative break. Practice building in other activities to give the creative juices a chance to recharge.

 

2. Too Much of a Good Thing Can Backfire

Sometimes, too much of a good thing can have the opposite effect of what you were intending. For example, you may have a qualified potential customer who decides to unsubscribe from your email list simply because you sent them too many communications. It’s not that they weren’t interested, it’s just that they became overwhelmed with the amount of emails they received from your business.

So, how can you make sure you’re not over sending? Ensure each email you send has true value for the potential customer. Don’t send emails simply to fill a quota. Ask yourself if the subject line would make you want to click and if the call to action is valuable enough for the end-user. If not, it’s back to the drawing board! 

 

3. You’ll Come Back Strong

Burnout is real and has especially shown itself during the global pandemic. People are working from home in unfamiliar situations and sometimes can’t escape work. Studies have shown that if motivation is lacking, time off can help you come back reenergized and motivated. As mentioned above, your creativity will also hopefully come back stronger than ever. Understand that in order to produce your best work, a break is necessary. 

 

4. Quality is Better than Quantity

A little extra time and attention to detail can go a long way. If you take a break every now and then, you will have time to come up with a perfectly executed strategy. One incredibly executed campaign will have a better return than multiple campaigns thrown together for the sake of putting them out into the world. For example, a rushed direct mail piece, social media series or email marketing campaign could result in errors or mistakes, like a missing URL or typos. When you spend more time ensuring you get it right, you’re less likely to have small mistakes. Plus, it’s more cost effective to put out a well-done campaign than many campaigns with less attention to detail.

 

5. Use Multiple Channels and Spread the Love

In order to recall information, the rule of thumb is that your audience needs to see a message 7 - 11 times. To avoid overdoing one channel, make sure you spread the love with your marketing channels. If you send a direct mail piece today, follow up with an email marketing campaign that is tied to the direct mail piece later that week. Make sure to alternate and reach your audience in a variety of different ways.

 

Sometimes the key to success is simply stepping back to evaluate and taking time to recharge. It may seem counterintuitive, but studies have shown that taking a break can lead to increased productivity. Plus, one quality campaign produces more leads or success than multiple quickly thrown together campaigns. Remember to take your time this holiday season to produce your best efforts!

Powered by PrinterPresence