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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

Open 7:00a - 5:00p

Phone 650-697-7611
Fax 650-697-3437

  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

  • Make ordering supplies and marketing materials a piece of cake with a designated area on our website that lets you see past projects and reorder with just a click or two. We're all about making life easier.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

November 15, 2021

5 Intriguing Marketing Ideas Based on Human Characteristics

Luckily for marketers, human nature is often predictable. If you’ve ever wondered why some marketing tactics have been proven to work time and time again, it may have something to do with tried-and-true human mannerisms. For example, we all love to know that we’re getting a deal, and many of us are intrigued by a mystery. Curiosity is a human trait that can help grab the attention of your audience, customers both new and old. As a marketer, understanding these human mannerisms and characteristics can help you succeed. Check out these five marketing ideas based on our very human reactions that are sure to build intrigue.

 

1. Use Mystery

Give a discount, but don’t tell your customers the number until checkout. That way, they’re intrigued to make a purchase. Allow your customers to spin a wheel to get a prize or discount. Send a direct mail piece with a scratch-off to win a mystery surprise. It’s human nature to be curious about a surprise or a mystery, so use that to your advantage! Intrigue helps drive customers to your door, whether that be online or in person.
 

2. Give Points

While some are more competitive than others, there’s something about racking up points that keeps customers coming back for more. Assign a point value to various products or services, or give points for each visit. Get creative with your points system! Find a way to track the points and offer a reward after reaching a certain point value. This system will help your  marketing efforts play to the people who have a strong competitive nature.
 

3. Make Your Audience the Star

Everybody likes to feel special, and your marketing efforts have the power to do just that. Use personalization to make your audience the star of the show. Offer deals that are specific to the recipient. Use their first name in the email or direct mail piece to show that you took the time to personalize your marketing materials. With direct mail and email marketing , target your audience with the products and services you know they love the most. This will show them that you truly pay attention and care about their needs.

 

4. Reward Loyalty

Businesses often focus on getting new customers that they lose sight of some of the most important people—their current customers. Consider implementing a punch card, whether printed or virtual, to track the amount of business or transactions the person does with your business. Consider some type of reward for their loyalty. This could be access to an exclusive event, free educational items, a discount or even as much as a trip at the end of the year, depending on your business.
 

5. Offer a Deal

People love to feel like they’re winning, and a great deal offers exactly that. There are two important aspects to consider when making a deal for your customers—What is a good enough deal to get your customers to make a purchase, and what makes sense for your business so you aren’t losing money? There are a few other considerations at play. Maybe the deal doesn’t make your business money, but it leads to increased sales in the future. Therefore, you could measure it as a successful marketing tactic. 

 

These marketing tactics have worked time and time again for a reason. Human characteristics say that we are curious, competitive and love a great deal. Use this knowledge to your advantage to develop marketing strategies and campaigns that truly work for your business! 

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