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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

Open 7:00a - 5:00p

Phone 650-697-7611
Fax 650-697-3437

  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

  • Make ordering supplies and marketing materials a piece of cake with a designated area on our website that lets you see past projects and reorder with just a click or two. We're all about making life easier.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

June 1, 2021

5 Signs It’s Time to Update Your Marketing Plan

Spring may be coming to an end but it’s never too late for a little spring cleaning—especially when it comes to your marketing plan. By this time in the year, many of us have let our resolutions fly out the window or even forgotten to follow up on some of our goals. Life is busy, so we get it! Use this as a time to check in on your marketing plan and goals. If any of the situations below sound like your current marketing efforts, it’s time to get to updating! 

 

1. You Aren’t Sure Who Developed the Playbook

“Because this is how it has always been done.” This is the dreaded phrase from a supervisor stuck in their ways. Maybe they aren’t even sure why your marketing plan is done the way you do it now. Consider a freeform brainstorming session where you consider new and innovative ways to reach your end user. It opens up the dialogue to try some things you’ve never tried before! 

 

2. You Are Ignoring Emerging Trends

It’s time to try something new. Assign somebody on your team to research emerging marketing trends every so often, or split the work and take turns reminding each other. That way, you can be one step ahead of your competitors. There is always a new social media trend coming, or a new way of reaching potential customers. Think about it—social media didn’t even exist 20 years ago. You never know what the next big thing will be that could change the world. 

 

3. Your Website Existed When the Internet Was Created

Okay, it probably hasn’t been that long since you’ve updated your marketing plan or site. But if you haven’t given any thought to your website since you uploaded your logo and first post, it’s time to get back to it. Your marketing plan should include content marketing on a regular basis to help establish yourself as an expert in your industry. Posting regularly helps keep your business’s name in the conversation. Plus, make sure your website design looks updated and fresh.

 

4. You Only Do Certain Types of Marketing

Maybe your business said, “out with the old, in with the new” a long time ago and ditched traditional marketing methods. While that sounds good in theory, successful marketing campaigns have been shown to be a mixture of cross-functional channels. 

Sure, there are some tactics you can kick to the curb that won’t work for your business. There’s a reason “jack of all trades, master of none” is a saying. Pick a few things you can do really well, and work on perfecting them. From there, you can continue to expand your marketing repertoire with what works for your business. 

 

5. You Aren’t Tracking Your Campaigns

It’s impossible to implement your marketing campaigns with a proven strategy if you haven’t been tracking the success of your past or current campaigns. Not tracking means you don’t know what’s working and what isn’t getting the job done. While you can read up on marketing best practices and tactics, every business is unique. Use as many analytics as you can to evaluate what types of marketing gets you the best bang for your buck. 

 

You’ve always had what it takes to produce a killer marketing plan, it just takes practice and regular updates. Like everything in life, your marketing plan simply needs some love and attention. Make sure to set reminders to evaluate your plan every quarter to see if anything has changed.

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