Colors can evoke a variety of emotions and convey important information, making them a crucial element in any company's brand identity. Deciding on a color or color scheme for a business may at first seem simple, but there are several things to consider before making a final selection. Here are a few tips for choosing the most impactful company colors.
Select Colors That Reflect the Business's Personality
The right colors can immediately communicate essential information about a business's values to potential customers and partners. This makes it critically important to choose colors that accurately reflect the business's personality, whether it's energetic or calm, masculine or feminine, playful or serious. Choosing the wrong colors may be misleading and off-putting; for example, a mattress brand should avoid loud colors like red and yellow, while a toy company should avoid dull browns and grays.
Consider How the Color Will Be Used
One effective way to create strong brand awareness is by repeating design elements, including colors, across multiple surfaces and physical spaces. Successful businesses make sure that their brand colors are used consistently on storefronts, websites, business cards, logos, uniforms, and signage. When deciding on a color, consider how it will look on all of these surfaces and materials, and whether its repetition will increase brand awareness or serve as a distraction.
Take Notes on Other Businesses
When choosing a company color, take notes on what other businesses are doing with their color schemes and brand identities. Identify a few companies that use color well, and examine how their color choices reflect their brand and assert their personality. However, be careful when it comes to competitors; it's critical to avoid colors that are too similar to nearby businesses offering the same products or services.
Choosing the right company color is the first step to establishing a lasting, effective brand identity. Colorprint provides businesses with a full range of custom commercial printing services, and 25% of our profits are donated to charities in the Bay Area. To get started on a custom project, give us a call today at 650-697-7611.