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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

Open 7:00a - 5:00p

Phone 650-697-7611
Fax 650-697-3437

  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

  • Make ordering supplies and marketing materials a piece of cake with a designated area on our website that lets you see past projects and reorder with just a click or two. We're all about making life easier.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

January 6, 2020

5 Resolutions to Make for Your 2020 Marketing

New year, new you, new approach to your marketing

At this point, you’ve certainly devised your 2020 marketing calendar. You know what content you’ll be focusing on when, but you’ve still got room to integrate best practices and explore trends on the rise. 

Make these five New Year’s resolutions for your 2020 marketing.

 

1. Master data visualization.

If you haven’t gotten on board with infographics or other forms of data visualization… well, better late than never. 

It’s one thing to write out your selling points. It’s another to market your benefits through the use of clever design and data, which in tandem make a more compelling case. Most people are visual learners, and you have a better chance of getting your marketing messaging retained by those who need to see it. 

This year, make more visual content: infographics, videos, robust landing pages and slick print pieces.

 

2. Personalize marketing experiences.

As technology becomes smarter, so does marketing’s ability to become more targeted and unique to many different users. 

Not every business has the marketing dollars to personalize everything, but pick a few spots where you can really make an impact. Create a tailored landing page with a personalized URL (PURL). Rather than sending out a mass mailing, use variable data to personalize a letter with your customer’s first name and other pertinent data specific to them. Create unique content for first-time visitors to your website.

 

3. Automate with AI.

It’s time to leverage the power of automation. Not only can it help you double down on personalization, but it can take over a lot of your heavy lifting. Focus your staff on creating a better customer experience and new strategies while automation deploys marketing pieces.

Start with your email marketing. Tie your web analytics to your favorite email marketing tool and create email content based on customer behaviors—pages they visited, items left in their cart, etc. This will help keep your business and products top of mind.

After that, explore how implementing a chatbot on your site can help visitors find what they need and improve sales and the customer experience.

 

4. Sell on social media.

Users want more interactivity with the content they are engaging. Shrink the sales funnel by offering a sales point right inside your next post.

Rather than simply posting a product photo on Instagram, you can elevate it by linking it with a “buy now” option. You’ll make it that much easier for a user to buy your product and for you to sell it. 

It’s becoming standard practice for e-commerce businesses to enhance their social media profiles for selling. On top of Instagram, look into your sales-optimization options on Facebook, Twitter and Pinterest. 

 

5. Go live with your video. 

None of the content you create carries as much potential as video. Surveys show that most users prefer to learn about products via video, and you can seize on this opportunity with live video. 

A great, polished, produced video can do a lot for your brand, but it never carries the same authenticity as live streaming. You build credibility with your audience by revealing the people behind your business and giving an unfiltered look into what you do. Consider revealing new products or services through a livestream—you can build anticipation and garner broad audience interest.

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