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We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

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5 Resolutions to Make for Your 2020 Marketing

5 Resolutions to Make for Your 2020 Marketing

New year, new you, new approach to your marketing

At this point, you’ve certainly devised your 2020 marketing calendar. You know what content you’ll be focusing on when, but you’ve still got room to integrate best practices and explore trends on the rise. 

Make these five New Year’s resolutions for your 2020 marketing.

 

1. Master data visualization.

If you haven’t gotten on board with infographics or other forms of data visualization… well, better late than never. 

It’s one thing to write out your selling points. It’s another to market your benefits through the use of clever design and data, which in tandem make a more compelling case. Most people are visual learners, and you have a better chance of getting your marketing messaging retained by those who need to see it. 

This year, make more visual content: infographics, videos, robust landing pages and slick print pieces.

 

2. Personalize marketing experiences.

As technology becomes smarter, so does marketing’s ability to become more targeted and unique to many different users. 

Not every business has the marketing dollars to personalize everything, but pick a few spots where you can really make an impact. Create a tailored landing page with a personalized URL (PURL). Rather than sending out a mass mailing, use variable data to personalize a letter with your customer’s first name and other pertinent data specific to them. Create unique content for first-time visitors to your website.

 

3. Automate with AI.

It’s time to leverage the power of automation. Not only can it help you double down on personalization, but it can take over a lot of your heavy lifting. Focus your staff on creating a better customer experience and new strategies while automation deploys marketing pieces.

Start with your email marketing. Tie your web analytics to your favorite email marketing tool and create email content based on customer behaviors—pages they visited, items left in their cart, etc. This will help keep your business and products top of mind.

After that, explore how implementing a chatbot on your site can help visitors find what they need and improve sales and the customer experience.

 

4. Sell on social media.

Users want more interactivity with the content they are engaging. Shrink the sales funnel by offering a sales point right inside your next post.

Rather than simply posting a product photo on Instagram, you can elevate it by linking it with a “buy now” option. You’ll make it that much easier for a user to buy your product and for you to sell it. 

It’s becoming standard practice for e-commerce businesses to enhance their social media profiles for selling. On top of Instagram, look into your sales-optimization options on Facebook, Twitter and Pinterest. 

 

5. Go live with your video. 

None of the content you create carries as much potential as video. Surveys show that most users prefer to learn about products via video, and you can seize on this opportunity with live video. 

A great, polished, produced video can do a lot for your brand, but it never carries the same authenticity as live streaming. You build credibility with your audience by revealing the people behind your business and giving an unfiltered look into what you do. Consider revealing new products or services through a livestream—you can build anticipation and garner broad audience interest.

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