Pew Research Center estimates that around 77 percent of Americans have a smartphone, and, as a result, advertisers are going all-in on high-tech marketing. It may seem like traditional mailers, such as coupons or postcards, have no place in this new digital landscape. However, smart marketers know that these tried-and-true postal marketing formats can easily incorporate the newest technology to create a unique experience that will appeal to customers both young and old. Here are three ways to bring technology into direct mail services.
Variable Data Printing
Variable data printing seamlessly integrates advanced technology with your direct mailing campaign. Your customers might not notice the technology behind it, but they will see the personalized touch. Variable data printing allows you to print out unique, customized images and text for each recipient. Use this text to clear the hurdle of mass-produced mailers and address each customer by name, or even offer them a coupon for their favorite product.
Quick Response Codes
Quick Response or QR codes are scannable bar codes that link to designated content. QR codes are small and can fit easily into your direct mail services. They can be as simple as linking a customer to your homepage or they can be more specific, taking customers to a product landing page or directly to an ordering form.
Augmented Reality
If you've played the wildly popular Pokémon-Go video game then augmented reality will be familiar to you. Using the phone's camera, augmented reality overlays a virtual world onto the screen captured by the camera. With augmented reality, customers can access a captivating visual experience simply by using their phone with a mailer that triggers multimedia marketing content.
Let Colorprint show you how to leverage traditional postal marketing in today's tech-fueled economy. We have over 25 years of experience providing direct mail services in the Peninsula and throughout the Bay Area. Experience the Colorprint difference for yourself today. Request a free quote.
