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March 9, 2020

The First Steps to Logo Design

To make a great first impression in a competitive market, companies need a strong logo that stands out among the rest. A logo should be more than just the company's name, however. Crafting a quality logo requires creativity and a strong understanding of the brand to capture a unique visual that accurately represents the company. Here are other things designers should know when creating a logo.

Understand the Brand 

Logos play a tremendous introductory role when reaching out to potential customers. A tip for coming up with initial designs is to write down all the first impressions that came to mind when thinking about the company. Scheme imagery representing those first thoughts and then build out those ideas with more detailed information, such as the business's financial background or target market. Artists should also consult with the business owner on elements such as fonts and colors to include in the logo.

Strive for Uniqueness

If the company's competitors use a specific palette or typography, designers can use that knowledge to differentiate their clients. A logo also shouldn't automatically display what a company offers, so artists can avoid using symbols that are too literal. Refrain from overusing trendy colors, typefaces, and designs to impress clients because trends change, and it could lead to a logo quickly becoming outdated.

Start in Black and White

A company’s logo will often be displayed in black or white, especially on printed products such as posters, banners, or newspaper advertisements. Always draft the logo in black and white first to make sure the basic structure of the design is impressive and won't lose its meaning without color. After that, artists can go ahead and fill it with the colors requested by the client.

Any business or company needs visuals like brochures and business cards to print their logos on and represent themselves to their targeted market. At Colorprint, we offer various printing and mailing services at competitive prices in Burlingame, CA, as well as free delivery. Contact us today to learn more about our services.

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