With direct mail, companies can cut through the clutter of countless online mailboxes and reach their target audience where they live. These five smart strategies can help businesses gain new clients with direct mail campaigns specifically designed to boost conversion.

Research Your Mailing List

Before launching a new campaign of this kind, businesses should take advantage of data to learn more about their audience's preferences and harness that information to create targeted communications. As for the mailing list itself, companies should remove duplicate addresses and update old contacts. The list should also be carefully segmented to meet the marketing goals of the campaign. For example, a discount coupon for new customers should be sent to prospects, not to loyal clients.

Add Personal Touches

A hand-addressed envelope encourages the recipient to open it up and see what's inside. Business owners can boost their connection rate with direct mail by writing out addresses themselves or investing in help for this simple but effective task. For smaller mailing lists, a hand-written note within the mailer makes a big impact.

Boost Your Branding Power

Whether the company has just introduced a new brand or wants to increase recognition on an existing brand, synergy is key. Direct mail pieces should look similar but not identical to online communications, social media, and company websites. Business owners should decide on a unifying color palette and logo to maximize the impact of a mail campaign.

Offer Value-Added Content

When sending direct mail to valuable prospects, business owners should consider including a product sample, giveaway, or resource that the potential client can use. Examples of good content include fact sheets, infographics, case studies, or gadgets that will keep the name of the company front and center on their desk.

Take Advantage of Tracking

While tracking leads and conversions from direct mail can be more challenging than digital, marketers should still gather this data to learn what works and what doesn't for their business. What's the easiest tracking method? The mailer should include a dedicated URL for details about the associated offer. The team will then be able to see who visited the site and how they proceeded.

When direct mail is done right, customers are more likely to trust and respond to your message than with online communications. From design to delivery, Colorprint offers comprehensive direct mail campaigns that successfully drive leads. We bring your ideas to life while supporting the local community here in the Peninsula by donating a quarter of our profits to local charities. Call 650-697-7611 today to talk to an experienced team member.