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  • Looking for promotional products? Stop in the store and take look.

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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

  • Make ordering supplies and marketing materials a piece of cake with a designated area on our website that lets you see past projects and reorder with just a click or two. We're all about making life easier.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

September 27, 2022

4 Tips to Design a Logo that Lasts

Branding is an important aspect of your marketing efforts that will help you stand out from the crowd. It’s the piece that ties together all of your marketing tactics so that they have the right look and feel, and so that somebody immediately sees your promotional pieces and knows that it’s coming from your brand. 

One of the most important parts of your branding that you’ll want to perfect is your logo. It’s one of the first things somebody will see and associate with your brand, which is why it’s so important to be memorable. Check out these tips to ensure your logo is memorable and impactful for years to come.

 

1. Remember Simplicity Matters

If you’ve ever seen a logo and wondered what it was supposed to mean, the company likely missed the mark. For example, consider Nike’s  simple swish which has become a memorable national symbol. McDonalds has thousands of locations that are all recognizable by the golden arches. FedEx snuck a simple arrow into their name as their logo, using two different colors. Some of the biggest, most memorable brands chose simple logos that have stood the test of time. While you may be tempted to sneak in complex meanings, remember you need a logo that everybody will understand.

 

2. Tell a Story with Colors

Whether you’ve ever realized it or not, brands choose specific colors to evoke certain feelings when you see their branding and logos. The colors that you choose for your logo matter. For example, if your business is a heavy customer-service focused business, you may choose a shade of blue which can signify trustworthiness. If you’re an energetic and powerful company, you may choose a shade of red. Consider what feelings the colors you choose evoke instead of simply choosing colors that you like. 

 

3. Make It Work in Multiple Formats

What may look good on one format will differ on another. Consider where you might see a logo. The logo will go on signage outside of your building, on direct mail pieces, your website, swag, email marketing messages and more. While your logo should remain consistent, it is okay to make different versions. For example, maybe your logo has a version with your company’s name underneath it and a version where you can leave that off for tighter spaces that will already have the company’s name on it, like an email marketing campaign.

 

4. Do Your Research

A logo should be unique to your company, which is why it’s important to do your research. See what competitors in your industry are using. Use your research to spark ideas, but remember that your logo should stand out above the rest. Consider the colors your competitors are using, the imagery and the symbolism of their logos. You’ll want to differentiate your logo from your competitors, and try to elevate your ideas. Research on your industry and competitors can be a great place to start your logo-designing process. 

 

Designing a logo can be daunting, because it’s a piece of your branding that should stand the test of time. However, these tips can help set you up for success. Consider what your competitors are doing for inspiration, keep it simple, intentionally choose your colors and make sure your logo will work in every format. With a logo that lasts, you’re setting up your branding for success! 

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