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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

Open 7:00a - 5:00p

Phone 650-697-7611
Fax 650-697-3437

  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

  • Make ordering supplies and marketing materials a piece of cake with a designated area on our website that lets you see past projects and reorder with just a click or two. We're all about making life easier.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

June 14, 2022

How to Use Video Successfully in Your Marketing Efforts

Lights…Camera….Action! Video is an opportunity for your business to tell a story in a compelling way. While we can’t promise that it’ll make you the next George Clooney, we can promise that if done correctly, it can be a great marketing tool for your business. Read on to learn more about how you can incorporate video into your marketing strategy. 

 

Keep it Short

Attention spans are at an all-time low. It’s part of what made the popular social media app Tik Tok so successful. With the social app, users have a small amount of time to capture your attention before you scroll past. Videos are kind of like that! While it’s okay to have a video longer than 15 seconds, you’ll need to be captivating. As a rule of thumb, aim for around a minute at most for social media channels.

 

Include a Call to Action

What exactly is it that you want your audience to do after they watch your video? Start with what you hope to achieve and work backward from there! Consider adding a clickable link to your bio with instructions to visit the link after watching, or a QR code at the end of the video directing your viewer to a landing page that leads them to do the intended action. 

 

Determine the Audience

Like all great movies, you’re only as good as the content is to your audience. They’re the ones you’re trying to impress, so think about what they would like to see. Maybe it’s a deal they can’t pass up. Maybe it’s an exciting new feature that will benefit them. Maybe it’s just a funny video to keep them interested and your brand top of mind! Determine what you’re trying to achieve and base your content around your audience’s likes and dislikes. 

 

Avoid “Talking Heads”

If you’re going to spend the time putting together a video, you should also take the time to come up with a compelling concept! Talking heads refers to a person on camera simply doing that—talking. Watch the video back and ask yourself if you’d be compelled to watch the entire video or if it might be time to go back to the drawing board. 

 

Consider Optimization

Think of how often you’re on your phone checking social media or websites. You may even be reading this on your phone right now! Optimize your videos in a way that renders well for both the platform where you’ll post and the devices your audience may be using. For example, you would shoot a TikTok video differently than you would shoot a Facebook video. 

 

All you need to shoot a professional looking video these days is a smartphone and a great idea! In addition, if you’re looking for more production value you can invest in a professional to help. Start with what you hope to achieve, come up with a plan geared toward your audience, and get to filming!

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