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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

Open 7:00a - 5:00p

Phone 650-697-7611
Fax 650-697-3437

  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

  • Make ordering supplies and marketing materials a piece of cake with a designated area on our website that lets you see past projects and reorder with just a click or two. We're all about making life easier.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

November 29, 2021

Better Together: How to Harness the Power of Influencer Marketing

If you want to go far, it’s better to go together. While you have an all-star brand, there are still likely many who don’t know about your product or services yet. Enter influencer marketing! Influencer marketing helps your business reach an audience by using someone who has already established trust and credibility with their followers. 

Think of the influencer like the peanut butter to your jelly. They already have a following, and they’re willing to help spread the word about your product or service. Check out these ways to leverage influencer marketing for your business. 

 

Find Like-Minded Influencers

These days, there are all types of influencers out in the world. While celebrities used to be the ones who held the power, there are now people with millions of social media followers simply for being themselves. There are influencers of all ages and interests who you could partner with to promote your brand. Try using hashtags to search, or speak with customers in your target demographic about which influencers they’re following. This will be a sure sign that the influencers may have a target audience much like the one you’re trying to reach.

 

Offer an Incentive

Once you find the influencers you’d like to ask about promoting your brand, you’ll want to reach out in a professional manner to let them know you’re interested. Often, influencers will list their business inquiry email in their social media bios. If you aren’t sure how much you can offer the influencer to help promote your brand, you can start by asking the influencer for their rate per post. This should give you a good idea of whether you’ll want to move forward. 

If you’re using influencer marketing, there’s a strong chance that you’ll be getting your brand in front of first-time customers. As with first impressions, it’s important to put your best foot forward. Consider offering an incentive or discount for first-time buyers to entice them to make a purchase. The incentive could include offering a discount for a one-time purchase or including double the product for the price of one purchase. Consider what makes sense for your business and what is a big enough incentive to drive those first purchases. 

 

Outline the Details

Now it’s time to outline the fine print. Determine which platforms the influencer will use and in what way. For example, you might want the influencer to post 5 total posts, three on their “stories” and two on their timeline, depending on the platform. Use the platforms that make the most sense for your target audience, as well as influencers who may be reaching the same demographics as your audience. 

 

Track the Results

To understand if your efforts with your chosen influencer(s) are working, you’ll need to track your efforts. An easy way to do this is to offer a discount code specific to the campaign and to the influencer. Include their name in the discount code so that you can easily see how many sales were driven as a direct result of your collaboration. This is also a great way to see if partnering with the chosen influencer is worth an ongoing partnership. Set a goal before you embark on your efforts to measure your success. For example, if we have X amount of new customers who used the discount code, we would consider this marketing campaign a success!

 

It’s time to get out there and partner with influencers to give your brand a boost. Consider your target audience and choose an influencer who has a current audience who aligns with who you’re trying to reach. You never know just how many new customers you could earn/get! 

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