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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

  • Make ordering supplies and marketing materials a piece of cake with a designated area on our website that lets you see past projects and reorder with just a click or two. We're all about making life easier.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

February 22, 2021

When Marketing Worlds Collide: Bridging Offline and Online Efforts

Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking. Who says two proven marketing methods can’t coexist to form a super strategy? 

We’re proposing a world where your printed brochures and your social media posts can live in harmony. Let’s explore how you can best leverage your offline marketing materials to support your online marketing efforts, and vice versa. 

 

Start with a Consistent Message

A successful marketing campaign stays consistent with messaging no matter the channel. The first step to building a cross-functional campaign is to decide what goal you’re trying to accomplish and what you’re trying to say. After establishing your goals, write out your key points and your key messages. Then think about how those will best translate to your offline or online tools. 

Consider this—just because a hashtag is a social element doesn’t mean it shouldn’t live on your physical printed marketing pieces. Develop hashtags and a call to action that you can include on your direct mail pieces or posters to encourage your audience to take their offline interest in your story online. You can also send a mailer and encourage people to take a picture of it and use those hashtags online that you create.

 

Choose Your Channels

After you’ve identified your goal, it’s time to choose your channels. If possible, try to get the same audience offline and online. This is made possible by keeping the most accurate and up-to-date records like email and mailing address for your customers. 

Some examples of cross-promotion include using brochures that drive business back to your website or creating excitement via email for a special surprise that’s on its way in the mail. Use one channel to promote what’s coming next. Or, as we’ll discuss below, you can use channels to immediately mix the offline and online experiences. 

 

Mix Your Channels

Artificial intelligence sounds like something of the future but it’s already here to stay. Simply put, it means that it is a task done by computers or machines that would normally need to be done by a human. You could use artificial intelligence to better identify audiences you’re targeting. For example, there is capability online to identify total strangers who have been checking out your website. You could then prompt them with a digital advertisement asking them to enter their address for a mailed surprise. This is one example of how you can take the conversation offline after establishing the relationship online.

Using an app, you can also create physical objects, like a sign or a cardboard cutout, along with a QR code on the physical piece that opens up a fun online experience once scanned on a phone’s camera app. There are endless possibilities to mix the online and offline experience just waiting to be designed and printed. 

 

Long gone are the days of choosing old school vs. new school. That’s because when paired together, it’s a match made in heaven. Both are effective at driving sales to your business and when integrated, your chances of success exponentially increase.

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