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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

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Phone 650-697-7611
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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

  • Make ordering supplies and marketing materials a piece of cake with a designated area on our website that lets you see past projects and reorder with just a click or two. We're all about making life easier.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

July 6, 2020

Crafting a CTA That Will Propel Your Online Business

Online marketing for your business is important. But how do you compel website visitors to become website customers? Your goal is for viewers to take that extra step and become active. What better way to do just that than a strong call to action?

Calls to action (CTA) are exactly as they sound—content intended for a viewer, reader or listener to perform a specific action. In other words, they function as the stepping stones between customers passing by and customers who feel invested and interested enough to take the next step—whether that means learning more or purchasing a product or service.

Effective calls to action should be visible throughout your marketing materials; however, when developing an effective CTA button for your website, keep the following important tips in mind.

 

State the urgency. 

Money is lost when time is wasted. If visitors to your site take too much time choosing whether they want to engage, you are risking potential income for your business. Express the urgency of a decision with a call to action that will reach visitors immediately. Words like now and today are convenient options.

 

Use action words.

It’s a call to action for a reason. When constructing a CTA button for your company’s website, use powerful, compelling verbs such as act, investigate, connect, offer and start. Make your words memorable. 

 

Be concise.

Keep it simple. Give the essential information in as few words as possible.

 

Go step-by-step.

People love CTAs that are easily followed. When crafting your call to action, be sure to ask yourself: “If I had no idea what was going on, could people follow this easily on my site?” If not, you may want to rethink how intuitive and user-friendly your website is.

 

Get emotional. 

Get into your prospects’ sensitive side by including emotion in your business’s CTAs. If the product or service can benefit a customer's life, tell them how. By including humanistic elements in your call to action, your business will appear more relatable. 

 

Choose colors. 

Visual elements play a huge role in crafting a creative, effective CTA. Use eye-catching, contrasting colors that capture visitors’ attention and draw them in. Gain an understanding of how colors impact your audience’s conversion. For example, orange and yellow increase cheerfulness and optimism, while purple represents a creative, wise and imaginative brand.

 

Think “I want to…”

Imagine your call to action as an “I want to” button. Think of the big red button that you can’t resist pushing. Nobody wants to submit a form. But they may want to get started now!

By following these simple tips, your business can easily create CTAs that will generate client leads and new business. An effective call to action can result in increased engagement with consumers, which will help grow your online business presence in the community.

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