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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

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  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

July 15, 2019

How to Establish a Unique Brand Voice

Brand voice is the emotion and personality that go into a brand’s communications. It should be found in everything your brand produces, from the language it uses to the images in its marketing assets. Your customers should be able to distinguish your brand’s voice from the crowd.

Why is brand voice so important?
Having a consistent brand voice is key to a long-lasting brand. If your brand voice is constantly changing, you risk confusing your audience and driving them to a better-branded competitor.

What’s the difference between brand voice and tone?
Brand voice should remain consistent across all marketing efforts. It is the personality of your brand.

Tone refers to the emotion behind the particular marketing asset. It can vary depending on the piece the brand produces. 

A step-by-step guide to building your brand voice

Step 1: Review your brand’s mission statement
Your company’s mission statement should include its values, which you can use to create its personality. Your marketing executions should help consumers connect your brand to its values.

Step 2: Examine your current messaging
If you’ve already produced copy or content, you should look over it. Review any marketing efforts your company has done, such as:

  • websites.
  • social media posts.
  • radio ads.
  • TV ads.
  • blog posts.
  • videos.
  • print products.
  • in-store signage.

Do these assets all have a consistent brand voice? Do they match the values found in your mission statement? If they don’t, how can they be improved?

Look especially at the highest-performing assets. What about them are people drawn to? These can tell you what your audience relates to most and can help you plan future marketing efforts.

Step 3: Make an online survey.
A simple audience poll can give your company insights into its brand voice. By asking the following questions, you can find out valuable information that can be used to improve your company’s marketing efforts:

  • How would you describe our brand?
  • Do you think our tone is appropriate?
  • If our brand was a person, what do you think it would sound like?

There are plenty of free online tools that let you make a survey in a matter of seconds. You can post the links to social pages, or send them to an email list.

Step 4: Research and understand your audience.
Researching a small segment of your best customers can give you a better understanding a brand voice they’ll relate to. By looking at their social media activity, you can get a sense for what their interests are, how they write and things they watch and read. Keep a list of words that describe your top audience, and use it to create your brand voice. For example, if your best customers are 20-something males who watch Monday Night Football, drink Americanos from Starbucks and read athlete autobiographies, you can model your brand voice to be tough, honest and real.

Step 5: Create a brand voice chart.
Determine three to four words that best represent your brand. Then, create a chart that explains how each trait should and shouldn’t be represented in your marketing. It should include:

  • a list of your brand traits on the left.
  • a brief explanation of each trait in the next column.
  • two far-right columns that explain how to use (and not use) each trait.

You can find many great examples of brand voice charts by doing a quick web search.

Step 6: Enforce consistency among employees
Now that you have your brand voice figured out, it’s time to relay to the company and give them guidelines on how to implement it. This helps make sure brand standards are maintained consistently throughout the company so all assets seem like they come from the same brand.

Brand voice is crucial to a company’s success. It is the personality consumers interact with, and if they can relate to it, they are likely to become brand advocates. Creating a great brand voice doesn’t have to be difficult, and with these simple steps, you’ll be on your way to an easily recognizable brand.

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