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The Gift That Keeps on Giving: How to Launch a Successful Holiday Marketing Campaign

Black Friday is known as the biggest door-busting, price-slashing buying frenzy day of the year, but in recent years, that has spread to most of the holiday season, which is longer than people think. Companies can capitalize on the holiday cheer with these promotional ideas and marketing strategies.

The Campaign of Holiday Past

Before making any decisions about holiday marketing campaigns, the first step is to analyze previous campaigns. Look over last year's campaign to determine which strategies and advertising platforms were successful or fell short and allocate the marketing budget accordingly. Analyze the most successful purchasing days to align this year's promotions with those days.

While last year's numbers can greatly influence the campaign, also consider new marketing techniques and trends. Pay attention to industry-specific trends—maybe it's time to increase social media presence or develop an email marketing campaign.

The Campaign of Holiday Future

Strategic holiday marketing campaigns are not a last-minute shot in the dark. Planning ahead can not only ensure a polished and completed campaign on schedule, but it can also improve the quality of everything from designs for promotional material to adjusting which inventory should receive the most attention based on targeted customers. Holiday campaign planning should begin at least two or three months in advance for successful execution.

Make Lists and Check Them Twice

The holidays are an ample opportunity to clean up that email list. Take time to remove all non-responsive users, especially those who aren't opening emails. Cleaning up mailing lists can result in more accurate reporting metrics and prevent spam reporting.

Once those email lists are trimmed, develop campaigns with holiday-exclusive offers sent directly to customers' inboxes. For a more personal touch, include themed postcards to align with email promotions. This can keep content fresh, interesting, and unique from competitors!

Happy Holidays (All of Them)

Most companies know the essential aspect of any marketing—holiday or not—is to resonate personally with customers. While Christmas is the main focus of seasonal promotions and campaigns, other holidays between November and January can be lucrative, and the opportunity is even greater if overlooked by competitors.

Kick off your marketing campaign with promotions for built-in shopping holidays outside of Black Friday, such as Cyber Monday and Small Business Saturday. Companies can also use the coming new year for promotional opportunities while customers are still in the shopping spirit.

'Tis the season for holiday joy for customers and marketers alike. If you are in need of mailing services for your holiday marketing campaign, call Colorprint at 650-697-7611. Learn how we keep the spirit all year by donating 25% of all profits to local charities.

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