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Thoughtful Print Ideas to Make Your B2B Advertising Stand Out

Business owners and executives see dozens of ads each week from other companies, each hoping the recipient will buy their goods or utilize their services. With so many advertisements being thrown in their faces, it’s important to make yours stand out to avoid being dumped straight into the recycling bin. Our team has a few great ideas that will make your B2B ads stand out among your competitors.

Rewards Cards

Rewards cards don’t have to be reserved for coffee shops and grocery stores—they provide great incentives for your business clients as well! If you offer a “buy 10 services, get one free” incentive and your biggest competitor doesn’t, then your client will remember that. Our in-house design team will be happy to create a rewards card design you'll love!

Thank You Cards

Sending thank you notes or postcards is a great way to thank your customers, and it’ll keep your brand in their minds even after you deliver your goods. Businesses like to work with other companies that care about their clients, so investing in thank you cards from a printing service is a great way to build a relationship with a long-term client. Also, in a time when so many companies have chosen to go purely digital for communications, a physical thank you that clients can hold onto helps create a more lasting impression.

Shipment Inserts

Many companies provide only a packing slip with their shipments, but you can do better than that. Throw in a postcard with your company logo and a coupon offering a discount on their next purchase. Make sure it has an expiration date so that the client will make their next purchase sooner rather than later.

Brochures

Custom brochures are a very effective B2B marketing tool. They’re cost-effective since most printing services offer bulk discounts, and they’re easy to distribute because you can hand them out at trade shows or easily include them in a customer’s order. They also build trust with other companies, showing you’re as dedicated to your goals as they are to theirs. Brochures are an effective way to communicate lots of information about your company to prospective clients while also conveying a sense of credibility and authority in your field.

Colorprint looks forward to providing quality printing services to meet your B2B advertising needs. From postcard printing to direct mail marketing, our experienced team will work closely with you to achieve your goals within budget. For a quote on your project or to discuss your print marketing needs, call us at 650-697-7611 or complete our form online.

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