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We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

Spooky Good Marketing Tricks for Halloween

Spooky Good Marketing Tricks for Halloween

Happy Halloween! This week, we can smell the leaves floating through the air, see the pumpkins on each doorstep and even hear children laughing as they prepare their costumes for trick-or-treating. But, Halloween is more than just a festive holiday for children and families to partake in; in fact, it’s actually an enormous marketing opportunity for small businesses. 

According to The Balance, Halloween retail spending has grown by more than $1 billion since 2012, with the average buyer spending approximately $86.79. This means if a small business isn’t on board with Halloween marketing, then it is missing out on a huge potential selling point. But with Halloween just around the corner this week, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.

1. Share about Halloween.
There’s no doubt about it: Halloween is an extremely social holiday. So naturally, one of the best marketing tricks you can take advantage of this week is to share about Halloween on your social media pages. Post about how the business prepares for Halloween, post about Halloween sales or promotions and even post on the day of Halloween. Clients will be talking about Halloween this week, so join in the conversation online through social networking.

2. Dress up for Halloween.
And of course, what’s one of the best things to post about Halloween? Team members dressed up for the occasion! Encourage other team members to dress up around the office for Halloween to get into the spirit of things. Particularly for B2C brick and mortar locations, this tactic is a great way to spark conversations with customers and encourage them to buy. Even for B2B companies, dressing up for Halloween can show more of your internal brand and make clients feel connected to the business. 

3. Decorate for Halloween.
If you work with a brick and mortar business, why not throw up a few cobwebs and pumpkins around the office? Decorating for Halloween is a simple way to get into the season and engage with customers. On the day of Halloween, you could even offer clients a bag of goodies or treats, so they really see how the business identifies with the community.

4. Host a contest for Halloween.
Speaking of engaging with the community, consider hosting a contest this Halloween. Whether it’s a costume contest, pumpkin carving contest or even a food contest, this methodology is the perfect way for small to midsize businesses to market within limited budgets and resources. Host the contest in-store, or take it online with social networking. In fact, themed contests like these are the perfect way to promote user-generated content (UGC), which you can use time and again. And of course, be sure to offer a substantial prize for the winner, so consumers will want to come back next year.

5. Incorporate products for Halloween.
Finally, don’t forget to incorporate your products or services into the Halloween theme every step of the way. Be creative in how customers can use your goods within their own Halloween planning. For instance, a printing company might promote their paper products as the perfect option to use when sending out Halloween party invites. Think outside the box and make your marketing messages fun and creative when connecting with consumers this Halloween.

Halloween is a huge opportunity for businesses to get on board with and market to customers. Be sure your team is ready for it this week by taking advantage of these spooky good marketing tricks. Then, see how you can engage with consumers and grow your business on Halloween.

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